'Nothing more entertaining than my own reviews': The most entertaining takes from TikTok this week

Short-form video is the medium that currently dominates the internet, and TikTok is most of the reason for that.

They perfected the art of an app where once you're in, it feels difficult to get out again. The For You Page is a dangerous area where countless people have found themselves lost for hours if they are not careful. We may not even remember most of the videos we scroll past, but they are all part of an extremely powerful, well-oiled machine that is carefully designed to capture as much of our attention as possible.

At this point, you would struggle to find even a TikTok hater who has not seen at least a couple of TikToks in their time. It is inescapable, whether you are spending your time on other parts of the internet, or a family member or coworker insists on showing you some 'funny' video when you are in a situation that you can't escape. Its influence is everywhere, and it is perfectly tailored to our withered attention spans (anything that is too long can always be watched at 2x speed).

There are ways to get your clock app fix without risking it all by spending time there, and a collection of screenshots can offer a great summary of the kind of conversations and antics that are getting airtime. It is enough to satisfy an appetite for randomness without pulling you into that addictive alternate universe completely, leaving you wondering where all the time has gone.

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